All Collections
Our metrics and how to use them
Our metrics and how to use them
Resources to help you navigate our analytics ecosystem
4 articles in this collection
Written by
Krisna Sorathia
and
Pei Dhanaporn Choong
Defining our metrics
What is EMV (Earned Media Value)?
Start measuring the performance of your earned content.
Written by
Pei Dhanaporn Choong
Updated over a week ago
How does Tribe Dynamics measure sponsored content?
Tribe distinguishes paid posts from organic posts based on commonly used search terms or hashtags that denote sponsored content.
Written by
Pei Dhanaporn Choong
Updated over a week ago
How do key brand stakeholders contribute to EMV performance?
Some key company leaders are influencers themselves. Tribe excludes content from individuals that have vested interest in a brand's success.
Written by
Pei Dhanaporn Choong
Updated over a week ago
What metrics can I use to report on my program?
Our metrics ecosystem has got you covered. Learn how each data point can help you evaluate where your earned media program stands.
Written by
Krisna Sorathia
Updated over a week ago