Our metrics and how to use them
Resources to help you navigate our analytics ecosystem
What is Earned Media Value (EMV)?Start measuring the performance of your creator marketing content.
What metrics can I use to report on my program?Our metrics ecosystem has got you covered. Learn how each data point can help you evaluate where your earned media program stands.
How are Views estimated for Instagram Reels?To help you report on the holistic performance on your video content, we use a proprietary formula to estimate Video Views on Reels
How does Tribe Dynamics measure sponsored content?We distinguish paid posts from organic posts based on commonly used search terms or hashtags that denote sponsored content.
How do key brand stakeholders contribute to EMV performance?Some key company leaders are also creators. Tribe Dynamics excludes content from individuals that have vested interest in a brand's success.