Tribe Dynamics Knowledge Base
All Collections
Our metrics and how to use them

Our metrics and how to use them

Resources to help you navigate our analytics ecosystem

Krisna Sorathia avatar Pei Dhanaporn Choong avatar
4 articles in this collection
Written by Krisna Sorathia and Pei Dhanaporn Choong
Defining our metrics

What is EMV (Earned Media Value)?

Start measuring the performance of your earned content.
Pei Dhanaporn Choong avatar
Written by Pei Dhanaporn Choong
Updated over a week ago

How does Tribe Dynamics measure sponsored content?

Tribe distinguishes paid posts from organic posts based on commonly used search terms or hashtags that denote sponsored content.
Pei Dhanaporn Choong avatar
Written by Pei Dhanaporn Choong
Updated over a week ago

How do key brand stakeholders contribute to EMV performance?

Some key company leaders are influencers themselves. Tribe excludes content from individuals that have vested interest in a brand's success.
Pei Dhanaporn Choong avatar
Written by Pei Dhanaporn Choong
Updated over a week ago

What metrics can I use to report on my program?

Our metrics ecosystem has got you covered. Learn how each data point can help you evaluate where your earned media program stands.
Krisna Sorathia avatar
Written by Krisna Sorathia
Updated over a week ago
Tribe Dynamics Knowledge Base
  • Log into Tribe Dynamics to view more