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Our metrics and how to use them

Our metrics and how to use them

Resources to help you navigate our analytics ecosystem

Valerie Pitsch avatar Krisna Sorathia avatar
4 articles in this collection
Written by Valerie Pitsch and Krisna Sorathia
Defining our metrics

What is EMV (Earned Media Value)?

Start measuring the performance of your earned content.
Valerie Pitsch avatar
Written by Valerie Pitsch
Updated over a week ago

How does Tribe Dynamics measure sponsored content?

Tribe distinguishes paid posts from organic posts based on commonly used search terms or hashtags that denote sponsored content.
Valerie Pitsch avatar
Written by Valerie Pitsch
Updated over a week ago

How do key brand stakeholders contribute to EMV performance?

Some key company leaders are influencers themselves. Tribe excludes content from individuals that have vested interest in a brand's success.
Valerie Pitsch avatar
Written by Valerie Pitsch
Updated over a week ago

What metrics can I use to report on my program?

Our metrics ecosystem has got you covered. Learn how each data point can help you evaluate where your earned media program stands.
Krisna Sorathia avatar
Written by Krisna Sorathia
Updated over a week ago
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