Our metrics and how to use them

Resources to help you navigate the EMV ecosystem

5 articles in this collection
Written by Valerie Pitsch and Krisna Sorathia

Defining our metrics

What is EMV (Earned Media Value)?

Start measuring the performance of your earned content.

Written by Valerie Pitsch
Updated over a week ago

Sponsored EMV

How does Tribe Dynamics measure sponsored content?

Written by Valerie Pitsch
Updated over a week ago

EMV and brand founders

How brand founders contribute to EMV performance

Written by Valerie Pitsch
Updated over a week ago

How do I benchmark my brand's performance?

Our earned media ecosystem has got you covered. Learn how each metric can help you build a robust picture of where you stand.

Written by Krisna Sorathia
Updated over a week ago

Ambassador Validation

The Ambassador Poor Fit badge

Determining whether an influencer resonates with your brand

Written by Krisna Sorathia
Updated over a week ago