Our metrics and how to use them

Resources to help you navigate the EMV ecosystem

4 articles in this collection
Written by Valerie Pitsch and Krisna Sorathia

Defining our metrics

What is EMV (Earned Media Value)?

Start measuring the performance of your earned content.

Written by Valerie Pitsch
Updated over a week ago

How does Tribe Dynamics measure sponsored content?

Tribe distinguishes paid posts from organic posts based on commonly used search terms or hashtags that denote sponsored content.

Written by Valerie Pitsch
Updated over a week ago

How do key brand stakeholders contribute to EMV performance?

Some key company leaders are influencers themselves. Tribe excludes content from individuals that have vested interest in a brand's success.

Written by Valerie Pitsch
Updated over a week ago

How do I benchmark my brand's performance?

Our metrics ecosystem has got you covered. Learn how each data point can help you evaluate where your earned media program stands.

Written by Krisna Sorathia
Updated over a week ago