Whether you're growing your community or deliberating about who to include in your next activation, knowing which brands or hashtags influencers have talked about in their past content can be an invaluable starting point.
That's why we've designed our Influencer Search page to focus on our core social tracking technology: mentions.
Basic Search capabilities for mentions of your brand and competitors are available to all accounts and users. However, if you are interested in the complete Search experience, reach out to a Tribe Dynamics team member about adding advanced Search to your current services:
How does it work?
Start by navigating to the Influencer Search page in your dashboard:
From this page, you'll be able to search for influencers who have mentioned your own brand, as well as brands from your competitive set.
Click on a brand tile to see all the influencers from your market panel who have mentioned the selected brand over the past 6 months, sorted by EMV generated for that brand. The results are based on content generated across all channels:
From here you can:
- Filter down the results based on Influencer properties
- Quick Add an Ambassador to your account
- Apply Ambassador Tags to a selected influencer
- Add an Ambassadors to a Campaign
- or, select multiple Ambassadors and use our List Builder to take the above actions
Leveling Up: Search through Hashtags or All Brands
Interested in gaining access to additional search feeds? The complete Search experience includes the ability to use the Search Field on the page to sift through top hashtag mentions from our database as well as all brands tracked by Tribe Dynamics.
Hashtag feeds are identical to brand feeds, but the returned results will be contingent on the influencers that have mentioned the hashtag selected. Please note that the results are based on content generated on Instagram only.
How can I find the influencers I've added through Search?
The influencers added from Search will be Tagged as "mentioned [brand/hashtag]" according to the list that they were added from. You can filter on these Tags in your Ambassadors page to find and activate them!
How are Top Hashtags determined?
The number of hashtags that will be searchable is limited to the top 2,500 hashtags, updated weekly and does not include hashtags that are associated with a brand. The hashtags are ranked by the total number of panel influencers mentioning each hashtag over the past 6 months. This methodology keeps the list dynamic and reflective of the conversations happening on social media 💬