Whether you're growing your community or deliberating about who to include in your next activation, knowing which brands or hashtags influencers have talked about in their past content can be an invaluable starting point.
That's why we've designed our Creator Search page to focus on our core social tracking technology: mentions.
📝 Note: Basic Search capabilities for mentions of your brand and competitors are available to all accounts and users. However, if you are interested in the complete Creator Search experience, reach out to a Tribe Dynamics team member about adding advanced Search to your current services.
How does it work?
Start by navigating to the Creator Discovery tab in your dashboard, and select the Creator Search option at the top of the page:
From this page, you'll be able to search for influencers who have mentioned your brand and brands from your competitive set.
Click on a brand tile to see all the influencers from your market panel who have mentioned the selected brand over the past 6 months, sorted by EMV generated for that brand. The results are based on content generated across all channels:
From here, you can:
Filter down the results based on Influencer properties
Quick Add a Creator to your account
Apply Creator Tags to a selected influencer
Add a Creator to a Campaign, or
Select multiple Creators and use our List Builder to take the above actions
Leveling Up: Search through Hashtags or All Brands
Interested in gaining access to additional search feeds? The complete Search experience includes the ability to use the Search Field on the page to sift through the 2500 top hashtags and brand mentions from the Tribe Dynamics database.
Hashtag feeds are identical to brand feeds, but the returned results will be contingent on the influencers that have mentioned the hashtag selected. Please note that the results are based on content generated on Instagram only.
How can I find the creators I've added through Search?
The influencers added from Search will be Tagged as "mentioned [brand/hashtag]" according to the list that they were added from. You can filter on these Tags on your Creators page to find and activate them!
How are the top hashtags and brands determined?
Search results are limited to 2500 possible topics, ranked by the number of Creator Profiles that have mentioned the brand or hashtag in the last 6 months. This list is updated weekly, and our methodology keeps the list dynamic and reflective of the conversations happening on social media 💬