The Ambassador Discover tool allows you to find (and add ➕) influencers who have recently mentioned your brand, but aren't currently being followed in your account.
How it works
Discover collects social media posts that mention your brand within Tribe Dynamics' panel of influencers. When a creator that you're not tracking posts content about you, they'll be added to your Discover feed, where their profiles will be available for you to review for 28 days. This lets you see the latest mentions about your brand that you might have missed. This is especially helpful for Instagram Story mentions since we'll be able to give you additional time to view and evaluate these mentions beyond the first 24 hours the post is live on the Instagram app.
Adding these influencers to your account, responding to their content promptly, and nurturing the relationship can help your brand sustain an always-on strategy for growing your brand community.
📝 Note: Discover is designed to help you cut through the noise and only surface high-potential posts and Ambassadors. To qualify a post, the software will automatically filter for content that:
Was published by a panel influencer (i.e., a creator that has been identified as relevant to the influencer marketing field in your region)
Was posted in the last 28 days
Has earned more than $200 in EMV
Has average, or higher than average, engagement than we would expect of an influencer of this following size on this channel (i.e., no underperforming content)
Was published by an influencer that hasn't been declined by you (or someone on your team) more than once
How you can use it
Start by navigating to the Discover Tab within your dashboard. Just like Brand Buzz, you'll be able to view metrics on how each post is performing and the overall potential that Discover currently represents for your brand:
You'll notice that you can toggle between:
New Posts - optimal for those brands that prefer to evaluate their influencers based on specific pieces of content (e.g., high engagement on one standout post)
New Ambassadors - optimal for those brands that prefer to evaluate their influencers based on a more holistic view of the performance they drive for your brand (e.g., average EMV per post, channel-level engagement rate).
Regardless of whether you are viewing the Post or Ambassador list, you can take action on the information provided in two ways:
Skip for Now: This option removes the influencer and their content from your Discover page. If the same influencer creates more content about your brand in the future, we'll resurface them in the feed. Your team will have the option to decline the same influencer twice before they no longer surface in your account.
Follow: This option adds the Ambassador Profile to the influencer database you are tracking in your account to track their content and source them for future activations. If you notice that the Ambassador would be an excellent match for an active Campaign, you can also select 'Follow & Add to Campaign.'
All ambassadors you add to your dashboard from this feed will be automatically tagged with "from discover," so you can easily recall the influencers you've added through this page. For example, try filtering for "Tags" is any of "from discover" your Ambassadors tab to retrieve all the profiles you added to your database via Discover within the last 7 days.
💡 Tip: If you're looking to save time while reviewing your Discover tab, don't forget to use the filters to quickly "jump" to the Ambassadors who meet your brand's qualification criteria, such as Audience Location, Follower Count, and Post EMV requirements. Learn more about our filters here.
Within the Ambassador's Tab, find all the Ambassadors you followed through the Discover feed using the assigned Tag. Next, introduce yourself, your brand, and your products to spark a relationship with your new fans. Here are some thought-starters:
Reach out via email or direct message to collect their mailing address
Mail them your brand's hero products or a product they've mentioned in recent content
Track these newly discovered Ambassadors using Campaigns to see who converts into a true brand advocate!