Aside from @-mentions of your brand, you're probably encouraging influencers to use creative branded hashtags like #morphebabe, #benefitclubpink, #mycalvins, and #drunkinlove.
Hashtags that incorporate the brand name are automatically pulled into your dashboard, and count towards calculations of Competitive Leaderboard EMV. Hashtags that are commonly associated with a brand but do not include a brand name can be tracked in ARM through a campaign, but do not contribute to Leaderboard EMV.
We define trailing hashtags as a list of 10 or more hashtags at the end of a post. These brand and product hashtags are commonly included to boost discoverability, and are often unrelated to the actual content of the posts themselves. In fact, 98% of posts containing trailing hashtags do not contain authentic mentions of the hashtagged brands.
To help brands accurately measure meaningful content generated by their community, our software will disregard the information that is contained within the section of consecutive hashtags. For example, the below post would not be counted as a brand mention for Shiseido, Jimmy Choo, or Chanel:
Posts that mention your brand in trailing hashtags are automatically archived in your dashboard, but you can use the "Only Show Archived Posts" filter in Brand Buzz:
And proceed to search for and unarchive any content that you would like to keep using the Unarchive button with a trash can and arrow:
Please note that even if these posts are unarchived and added to a campaign in your dashboard, they won't be included in the calculation of Competitive Leaderboard EMV. The above exclusion doesn't apply to posts that still tag or mention your brand outside of the trailing hashtag section.