To help you build and maintain a healthy, sustainable creator marketing program, Tribe Dynamics developed Community Groups, which automatically segments creators you're tracking into cohorts based on their posting behavior over time.

The goal of the Community Groups is to allow you to see the proportion of your creators who are posting consistently and to help you increase this proportion through targeted activation. Below, we've illustrated how the Community Groups describe your creators' relationship with the brand. Please note that the time periods can be flexible, so you can measure weekly, monthly, quarterly, or even annual retention amongst the creators you're tracking in your account.

Community Groups allow you to track and report on your progress towards promoting consistent posting activity from the creators in your community. Our research has shown that creators who post about your brand regularly are your most effective advocates and recruit new brand fans with their enthusiasm, sparking community growth. Leveraging this insight, we developed these Groups to help you build effective creator marketing programs by providing clear segments that you can target with different types of relationship-building activities.

The specifics of how your brand can increase creator retention likely depend on your the constraints of your brand's strategy and available resources, but the overarching goal should always be to drive your creators toward the Retained Group, as outlined in the illustration above.

There are two places where you can leverage this framework in your Tribe Dynamics account:

Depending on your selected date range, the software will automatically assign creators who posted both in the date range you've selected, as well as the corresponding prior period, to the Retained Group. Similarly, those creators who posted within your selected date range, but not the corresponding prior period, will be assigned to the New Group.

You'll also have access to those who didn't post this period, but posted in the prior period via the Lost Group. To view this group and the content that they created in the prior period, toggle off Retained and New.

The software will automatically segment all of the creators you are following in your account into the Retained, New, Lost, or Potential Groups based on the last 3 months of posting behavior compared to the prior 3 months.

Note that unlike the Groups displayed on the My Community > Content tab, the Groups on the Creators tab will be defined based on fixed, 3-month periods.
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The views are updated on an ongoing basis as your dashboard collects posts. This means that a Potential creator is re-assigned to the New category once they begin to post about your brand. Similarly, a New or Lost Creator will be re-assigned to the Retained Group once content is collected in the most recent 3-months.

Creators who do not post consistently will likely slip into the Lost and Potential categories, so we recommend planning targeted re-engagement campaigns on a regular basis to ensure that your brand is maintaining or growing your Retained Group.

Toggling a group "off" will exclude them from the list. Layer filters on top of the Group selections to further define and target segments within your creator community. Below are some thought starters on how you might deploy Community Groups when reporting or building creator lists for your future activations.

When reporting on your program, leverage the Community Groups on the My Community > Content tab to measure changes in creator retention and their impact on top-line metrics by applying the below filters:

Let's say you wanted to show the impact of a recent initiative on your community retention; you could do so by going to your My Community > Content tab and filtering for:

If you want to re-engage Lost creators to bring them back into your Retained community, you can adjust to your desired date range on your community's content page and:

You may have recently followed some creators because they've mentioned your brand, and you haven't had a chance to activate them yet. Next time you're building a creator list for an initiative, try filtering for:

If you are looking to see which creators have not posted about your brand in over a year, you can

For more reading material, read about specific recommendations for activating (or re-engagement) each Community Group: