What is a panel?
Tribe Dynamics has multiple market-specific influencer databases (referred to as panels), consisting of individuals, retailers, brands, and publications in the beauty, fashion, and lifestyle spaces. Posts created by the members of a given panel are used to provide data on a given brand’s performance within our Competitive Insights feature.
For example, we organize posts created by all the US panel Ambassadors in the month of January based on what brands are mentioned, and then we use the performance associated with these posts to calculate brand performance. This methodology allows us to use the panel as a proxy for each market's social media landscape, and provides an easy apple-to-apples comparison when looking to benchmark one brand against another.
When updating each panel, we first determine which market(s) each potential member primarily influences. You can read more on that process here.
Who is included in a panel?
To ensure that our panels reflect an objective and relevant cross-section of influencers, Tribe Dynamics qualifies each candidate for their respective panel across the following criteria:
Branded content creation
Consistency of content creation
Centrality to their network
How are panels used?
Influencer panels are used to calculate the competitive performance that you see in your Competitive Insights. This methodology allows us to objectively benchmark brands against each other based on the same set of influencers in each market.
Additionally, we are able to use our panels (designed to be a representative sample of the influencer space in your market) to help you grow your Ambassador community. In other words, we monitor our panel for mentions of your brand and your competitors, so that we can surface these profiles as potential new Ambassadors via features like Discover and Search.
Finding panel Ambassadors in your account
An ambassador who is included on a current Tribe Dynamics market panel will display a checkmark next to their profile name.
For example, the first influencer in the screenshot below is on the US panel, but the influencer below is not:
If a given ambassador is contributing to panels in multiple markets, the country codes corresponding to those markets will also be displayed:
Ambassadors that contribute to panels outside of your primary market will be denoted by a checkmark outline:
You can also apply a filter in your dashboard to quickly surface all Ambassadors belonging to one or more panels of your choice. Your panel options are nested under the Ambassador Tag filters:
Although you can track ambassadors in any country within your account, please note that your dashboard is ultimately anchored in a single market, and that this market is the basis for the data you see in your Competitive Insights. For example, if you have a US-based dashboard, your Competitive Insights page reflects performance within the US panel.
A guide on the panel abbreviations can be found here.
How often are panels updated?
Tribe Dynamics' influencer panels are evaluated and updated every six months to capture a current and relevant cross-section of influencers. With each update, we also evaluate any additional non-panel ambassadors from your Tribe Dynamics dashboard for inclusion, based on their ability to meet the key criteria listed above.
If you have any questions about why ambassadors in your account are on or missing from a specific panel, feel free to reach out to your Client Partner for additional information.