What is a Creator Panel?
Tribe Dynamics maintains 36 country-specific creator databases (referred to as "Panels"), consisting of individuals, retailers, brands, and publications that are determined to be influential in that market. Posts created by the members of a given panel are used to provide data on a given brand’s performance within your Competitive Insights page.
💡 Example: How the US Panel is used to calculate brand performance
Let's say we're looking at all the posts published by all our US Panel creators across all our supported social media platforms in the month of October. Tribe Dynamics organizes these posts based on what brands are mentioned, and then we aggregate the performance of these posts to calculate brand performance.
When updating each Panel, we identify the market(s) in which a creator is able to maintain a significant presence and we ensure that they meet our thresholds for the key influence criteria listed. You can read more on the process of assigning creators to one or more primary markets here.
Key Influence Criteria
To ensure that our Panels reflect an objective and relevant cross-section of creators, Tribe Dynamics qualifies each candidate for their respective panel across the following criteria:
EMV generated
Follower count
Engagement rate
Branded content creation
Consistency of content creation
Centrality to their network
📝 Note: Creators must have at least one public, valid social media account in order to qualify for a Panel. Personal Instagram accounts with fewer than 1M followers do not count towards panels even if they are public. Learn more about the accounts we can support here.
How are Creator Panels Used?
Creator panels are used to calculate the performance data that you see in your Competitive Insights and Creator Discovery tabs. Our methodology allows us to objectively benchmark brands against each other based on the same set of creators in each market.
Additionally, we are able to use our panels (designed to be a representative sample of the creator space in your market) to help you grow your community. In other words, we monitor our panels for mentions of your brand and your competitors, so that we can surface these profiles as potential new additions to your community via our Creator Discovery capabilities.
Finding Panel Creators in Your Account
A creator who is included on a current Tribe Dynamics market panel will display a checkmark next to their profile name.
For example, the first creator in the screenshot below is on the US Panel, but the creator profile listed below is not:
If a given creator is contributing to multiple market panels, they will display multiple country codes next to their panel checkmark:
Creators that contribute to panels outside of your primary market (i.e. the market to which your Tribe Dynamics account is anchored) will be denoted by a checkmark outline:
You can also apply a filter in your dashboard to quickly surface all creators belonging to one or more Panels of your choice. Your Panel options are nested under the Creator Tag filter:
Although you can track creators in any country within your account, please note that your dashboard is ultimately anchored in a single country, and that this country is the basis for the creators surfaced in Discovery. For example, if you have a US-based dashboard, your New Mentions tab will surface creators within this panel.
💡 Tip: Regardless of which country your account is anchored to, you will have access to data across all supported countries in your Competitive Insights page!
A guide on the country abbreviations used in our panel denotations can be found here.
How Often are Creator Panels Updated?
Tribe Dynamics' panels are evaluated and updated every six months to capture a current and relevant cross-section of creators. With each update, we automatically evaluate all non-panel creators from your Tribe Dynamics account for inclusion, based on their ability to meet the key influence criteria listed above.
Additional updates are conducted once a month to capture any Personal Instagram accounts that are converted into Professional accounts (i.e. Instagram accounts that become qualified for the Panel).
If you have any questions about why creators in your account are included in or missing from a specific panel, feel free to reach out to your Customer Success Partner for additional information.
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