Your Tribe Dynamics dashboard helps you track, manage, and measure a select group of social media accounts for mentions of your brand, or other search terms associated with your campaigns.

Your dashboard "listens for" mentions of specific phrases, hashtags, and @-mentions within the text that is associated with a given post.

Creators
A Creator Profile is avcollection of social media accounts associated with an individual or entity. A creator can be a social media influencer, a publication, or even a brand. By adding in the profile links for all of this creator's active social media outlets, you've created a Creator Profile.

Search Terms
A search term can be a phrase, hashtag, or @-tag, and they can be specific to a brand, a product, a topic, or generally anything you'd like to track.

Our software collects social media content by combining creators and search terms. Think about it as tracking the "Who" (creators) for "What" (search terms).

Does my Tribe Dynamics account track everything on the Internet?
Nope. Only the creators that you decide to track in your account (or community) will be tracked for mentions of your brand. The more relevant dreators you add to your account, the more coverage about your brand we'll be able to pull in for you.

Why not?
While traditional social listening tools watch the entire social sphere for mentions of your brand, your Tribe Dynamics account is meant to only track social media accounts that you are looking to intentionally manage. This allows you to cut through the noise and focus on the creator content and relationships that matter to you.

Can I track any crator?
Absolutely! As long as you upload a public, active social media account to your Creator Profile, we'll be able to track creators for mentions of your brand from this channel. Combining the social media handles of a single individual or entity (Instagram, TikTok, YouTube, Twitter, etc.) into a single Creator Profile gives you a complete view of each creator's relationship with your brand.

What can I track and measure?
Anything, really. While we help you get set up with an account that monitors your creator community for brand mentions, our campaigns feature allows you to specify any search term, as long as you would like to track content about this topic in your dashboard.

Track
With the ability to track specific creators for mentions of your brand, products, and topics, you will be able to monitor how your brand and products are being received by creators and their audiences, whether it's through activations or organic mentions.

Measure
Using Earned Media Value (EMV) and our metrics ecosystem, you can measure the quality of conversation about your brand over time.

Manage
By following the right social media accounts and setting up relevant campaigns in your account, you'll be able to identify your top creators, increase retention amongst your creator community, and measure the returns on your creator marketing spend in no time!

Now that you have a basic idea of how your account works and what it can be used for, we recommend diving into these additional topics:

Introduction to EMV (Earned Media Value)

Setting up a Campaign