Tribe Dynamics offers Competitive Insights in multiple markets across the Americas, EMEA, and APAC, so that brands can easily track their performance on a global scale.
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Before we explore the markets that we support, let's review how we generate data for each market using Creator Panels.

Tribe Dynamics has multiple market-specific creator databases (referred to as Panels), consisting of individuals, retailers, brands, and publications that are determined to be influential in that market. Posts created by the members of a given Panel are used to provide data on a given brand’s performance within our Competitive Insights feature. For example, we organize posts created by all US Panel Creators in a given month based on what brands are mentioned, and then we use the performance associated with these posts to calculate brand performance. This methodology allows us to use the Panel as a proxy for each market's social media landscape, and provides an easy apple-to-apples comparison when looking to benchmark one brand against another.

The number of creator that comprise each market panel is contingent on the size of the market, as well as the size of the creator community within that market; Panels may grow over time as the local creator community grows. To determine how each creator in our database is assigned to a market, read more about our proprietary audience location model here. Note that most creators only qualify for one market, but there are a select number of creators that qualify for two or more markets based on their international presence.

The markets where we currently offer Competitive Insights are displayed below, along with their respective Panel sizes. We also offer a Worldwide Panel, which is an aggregation of all of the creators that comprise each of the below market-specific panels, in addition to creators that are not based in these markets but nonetheless qualify for Panel membership. However, any creators who are assigned to multiple Panels are only counted once.