The New Mentions tab within Creator Discovery allows you to find (and add) creators who have recently mentioned your brand, but aren't currently being tracked in your account.
Surfacing New Mentions
Tribe Dynamics is continuously collecting content across our Creator Panels. When a creator that you're not tracking in your account posts content about your brant, they'll be added to your New Mentions feed in Creator Discovery, where their profiles will be available for you to review for 28 days. This lets you see the latest mentions about your brand that you might have missed, which can be especially helpful for Instagram Story mentions since we'll be able to give you additional time to view and evaluate this content after the post has expired.
Adding these creators to your account, responding to their content promptly, and nurturing the relationship can help your brand sustain an always-on strategy for growing your community.
📝 Note: New Mentions are designed to help you cut through the noise by surfacing high-potential content and creators. To qualify a post, the software will automatically filter for content that:
Was published by a Panel creator (i.e., a creator that has been identified as influential in your region)
Was published in the last 28 days
Has earned more than $200 in EMV
Has average, or higher than average, engagement than we would expect of a creator of this following size on this channel (i.e., no underperforming content)
Was published by a creator that hasn't been declined more than once
How to Use New Mentions
Start by navigating to the New Mentions tab in your Creator Discovery page. Here, you can view metrics on how each post is performing, as well as the aggregate performance of all the content currently in your New Mentions tab.
You'll notice that you can toggle between:
Grid view - Optimal for those brands that prefer to evaluate their creatkrs based on specific pieces of content (e.g., high engagement on one post)
List - Optimal for those brands that prefer to evaluate their creators based on a more holistic view of the performance they drive for your brand (e.g., average EMV per post or channel-level engagement rate).
Regardless of whether you are using the Grid or List view, you can take action on the information provided in two ways:
Skip for Now: This option removes the creator and their content from your New Mentions tab. If the same creators creates more content about your brand in the future, we'll resurface them in the feed. Your team will have the option to decline the same creator twice before they are no longer surfaced in your account.
Follow: This option adds the creator profile to your My Community page to track their content and source them for future activations. If you notice that the creator would be an excellent match for an active Campaign, you can also select Follow & Add to Campaign.
All creators you add to your account from the New Mentions feed will be automatically tagged as From Discover so you can easily retrieve these profiles. For example, try applying the below filter in your My Community > Creators tab:
Tags is any of From Discover
This is how you can retrieve all the profiles you added to your database via the New Mentions tab
💡 Tip: If you're looking to save time while reviewing your New Mentions, don't forget to use the filters to quickly "jump" to the creators who meet your brand's qualification criteria, such as Audience Location, Follower Count, and Post EMV requirements. Learn more about our filters here.
What's next?
Within your My Community > Creators tab, find all the creators you've added through the New Mentions tab using the assigned tag. Next, conduct outreach to introduce yourself, your brand, and your products to spark a relationship with these new fans. Here are some thought-starters:
Reach out via email or direct message to collect their mailing address
Mail them your brand's hero products or a product they've mentioned in recent content
Track these newly discovered creators using campaigns to see who converts into a true brand advocate!