Building, managing, and scaling a creator community is no easy feat. You may be communicating with dozens (maybe hundreds!) of creators at a time, while also keeping a close eye on an endless stream of incoming content. Your Tribe Dynamics dashboard can help you save time and prioritize your resources by allowing you to filter for various helpful characteristics within your community.

Let's review some key workflows around using filters on your My Community > Creators tab and campaign pages.

Adding a Filter

You can add a filter by clicking on the Filter button on the top right corner of the Creators tab. This will bring up the filter menu.

You'll see a default filter statement of Where Tags is any of blank to get you started. From here, you can set the filter field, filter operator, and comparison value so that you can make statements like Where Tags is any of activewear or Where Follower Count on Instagram is above 50000.

Layering Filters

Adding new filters is as simple as clicking on Add Filter. This will add a new layer to the filter dialogue and allow you to choose additional filters to further narrow down your database results to those profiles that match your desired criteria.

Each new row will act as an AND statement meaning that we'll return creators that match all of your desired filters.

Applying Filters

When you're done configuring your filters, simply click on Apply Filters on the bottom right of the filter menu. You'll see all of your applied filters displayed at the top of the page.

💡 Tip: Learn more about how you can use the List Builder to take action on creator profiles that meet your filter criteria. Some key actions include: tagging creators so that you can create customized segments within your database, adding creators to campaigns so you can measure their contributions to the success of specific initiatives, and removing creators who are no longer relevant to your brand.

Clearing Filters

You can clear individual filters by clicking on the X next to each statement at the top of your Creators tab or by re-opening the filter menu, which will reflect the filters you've most recently applied. You can also click on Clear All to easily remove all of your filters and return to the default state of your Creators tab.

Community Groups

In addition to the filter menu, you can also layer on dynamic filters that segment your creator community by the consistency of their posting behavior around your brand. These four categories are collectively called our Community Groups and are automatically managed by the software. You can choose which categories you want to include in your results by using the blue toggle on the top right hand corner of each tile.

💡 Tip: Learn more about how your Community Groups can help you prioritize creator marketing resources here.

Filtering on Custom Data

Many of the filters that are available in the Creators tab are designed to retrieve information that is automatically managed by Tribe Dynamics. For example, we can help you narrow down your community based on your creators' follower counts, audience demographics, the date they were added to your account, and their posting behavior about your brand.

However, you can also filter on information that your team has added to creator profiles, such as Creator Tags, Custom Fields, mailing addresses, and background notes. If you choose to build out your creator profiles to include this information, not only will you have the information stored for future reference, you'll also be able to leverage this information when you're building creator lists or segmenting your performance for reporting purposes. In other words, when setting up a new Custom Field in a creator profile, you'll also be creating a new filter option in your Creators tab.

In fact, the more work you put into uploading and organizing your information, the more powerful filters can be in helping you narrow down your creators to find who to activate next.