Tribe Dynamics has multiple market-specific creator databases (referred to as Panels), consisting of individuals, retailers, brands, and publications that are determined to be influential in that market. Content published by the creators within a given Panel are used to generate our Competitive Insights and power our Creator Discovery.

For example, we organize posts created by all US Panel Creators in a given month based on what brands are mentioned, and then we use the performance associated with these posts to calculate brand performance. This methodology allows us to use the Panel as a proxy for each market's social media landscape, and provides an easy apple-to-apples comparison when looking to benchmark one brand against another.

When updating each Panel, we identify the market(s) in which a creator is able to maintain a significant presence and we ensure that they meet our thresholds for the key influence criteria listed. You can read more on the process of assigning creators to one or more primary markets here. 

To ensure that our Panels reflect an objective and relevant cross-section of creators, Tribe Dynamics qualifies each candidate for their respective panel across the following criteria:

Creator Panels are used to calculate the performance data that you see in your Competitive Insights and Creator Discovery tabs. Our methodology allows us to objectively benchmark brands against each other based on the same set of creators in each market.

Additionally, we are able to use our Panels (designed to be a representative sample of the creator space in your market) to help you grow your community. In other words, we monitor our Panels for mentions of your brand and your competitors, so that we can surface these profiles as potential new additions to your community via our Creator Discovery capabilities.

A creator who is included on a current Tribe Dynamics market panel will display a checkmark next to their profile name.

For example, the first creator in the screenshot below is on the US Panel, but the creator profile listed below is not:

If a given creator is contributing to multiple market Panels, they will display multiple country codes next to their Panel checkmark:
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Creators that contribute to Panels outside of your primary market (i.e. the market to which your Tribe Dynamics account is anchored) will be denoted by a checkmark outline:

You can also apply a filter in your dashboard to quickly surface all creators belonging to one or more Panels of your choice. Your Panel options are nested under the Creator Tag filter:
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Although you can track creators in any country within your account, please note that your dashboard is ultimately anchored in a single market, and that this market is the basis for the data you see in your Competitive Insights and the creators surfaced in Discovery. For example, if you have a US-based dashboard, your Competitive Insights page reflects performance within the US Panel and your New Mentions tab will surface creators within this panel.

A guide on the country abbreviations used in our Panel denotations can be found here.

Tribe Dynamics' Panels are evaluated and updated every six months to capture a current and relevant cross-section of creators. With each update, we automatically evaluate all non-panel creators from your Tribe Dynamics account for inclusion, based on their ability to meet the key influence criteria listed above.

Additional updates are conducted once a month to capture any Personal Instagram accounts that are converted into Professional accounts (i.e. Instagram accounts that become qualified for the Panel).

If you have any questions about why creators in your account are included in or missing from a specific panel, feel free to reach out to your Client Partner for additional information.