On May 8 2025, Instagram removed support for View Views on Reels. To minimize disruption to your reporting efforts, we developed a model to estimate Video Views for this media type using our robust historical bank of Reels performance data.
💡 Tip: Reels can be found in your Community and Campaigns pages by filtering for Social Platform is Instagram, and Media Type is any of Video.
How are Estimated Views calculated?
Our current model uses the following inputs:
The creator's follower count at the time the Reel was published
The number of likes and comments the Reel has accrued
All Reels content from May 8 2025 onwards have been enriched with estimated Views, allowing you to easily report on your Reels performance over time, and aggregate performance across video-centric platforms.
FAQs
How does Estimated Views for Reels impact EMV?
Views are not currently included in our EMV calculations, so we do not expect any impact to EMV performance across your Community, Campaigns, and Competitive Insights page.
Where are Estimated Views for Reels visible in the software?
Estimated Views will show up in your Post Details modal, the Interactions component in your Community and Competitive Insights analytics, and in your Campaign and Community Content exports.
